Urban Partners

Cheerleaders of cities

Web Design

Powering Progress in Cities
Urban Partners is a visionary platform of investment strategies dedicated to solving urban challenges. By uniting insights, stakeholders, and capital within the urban ecosystem, they empower cities to win the battles of the future.

To support their mission, we co-developed brand guidelines that served as a foundation for evolving the brand identity into a digital-first experience. Our team designed, built, and delivered a dynamic website that communicates Urban Partners’ grand ambition, thought leadership, and authority—capturing their bold journey and positioning them as a powerhouse in urban development.

The website was designed to inspire and intrigue, showcasing Urban Partners as an innovative, credible leader in city progress. It emphasizes their ability to drive real impact, backed by a portfolio of brands that genuinely power the future of cities.

Our approach included:
Developing a sitemap and user experience for 4–6 key pages across multiple breakpoints.
Creating a design system and lighthouse pages to guide future content production.
Designing key brand assets, including abstract 3D city visuals and defined motion principles, to reinforce the logo mark and tell a compelling story of urban development.

The result is a cohesive digital identity that reflects Urban Partners’ vision and strengthens their position as pioneers of city transformation.

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By: Bold Scandinavia