10 years of design experience across various agencies have provided me with a robust understanding of the creative process. My strength lies in generating concepts and ideas, and then visualizing and communicating them across multiple touchpoints. Throughout the years, my focus has transitioned towards digital and product design, at the crossroads of brand and experiential design. I contribute to constructing and designing solutions that are anchored in strategic groundwork, infused with intricate craftsmanship, and a keen eye for detail.
Experience
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Coloplast
Digital Design Manager (maternity cover)
Dec 2023 — Feb 2025
Humlebæk, Denmark
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As the Digital Design Manager at Coloplast, my primary focus is on leading and supporting the UI/UX design team while ensuring our global digital products align with Coloplast’s master brand and business objectives. I work closely with the UX and Senior Design Managers to drive the digital design agenda, establishing best practices and ensuring consistency across teams. 


Part of my role is also to guide the development and adoption of the Coloplast Design System, making sure our designs are user-centric, accessible, and scalable. I’m responsible for setting the vision for our digital experiences, ensuring that they not only reflect Coloplast’s values but also create seamless, user-friendly journeys across all digital touchpoints. Through close collaboration with both internal teams and external agencies, I ensure we deliver high-quality digital products that elevate our brand.Maternity cover.
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Checkmateâ„¢
Senior Digital Designer
Sep 2023 — Dec 2023
Copenhagen K, Denmark
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I helped in leading the creative efforts, from analysis to UI design, and provided design direction to the creative team.
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Bold Scandinavia
Senior Digital Designer
Sep 2022 — Sep 2023
Copenhagen K, Denmark
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I helped transformed newly established brand identities into dynamic digital experiences for prominent 'new to the market' clients. My role encompassed creating sitemaps, wireframes, developing concepts, and delivering final designs. I directed motion and 3D designers while also facilitating developer onboarding & collaboration.
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Dwarf
Senior Digital Designer
Jun 2020 — Sep 2022
Frederiksberg, Denmark
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I oversaw diverse digital projects, from small e-commerce sites to expansive corporate platforms, serving clients like the Danish Handball Federation. I conducted collaborative workshops with design and UX teams. Led brand and product design for the platform-as-a-service ejendom.com. Acted as UI design consultant at Danske Bank, shaping user flows for money transfers in the MobilBank app.
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IDna Group
Designer
Nov 2018 — May 2020
Copenhagen K, Denmark
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I collaborated on redesigning Irma and crafted a fresh visual identity for Chr. Hansen's Human Health department. I shaped Netgen's new identity via a revamped website and dynamic motion concept. Was part of the redesign and strategy for the European Handball Federation. Created a custom font and defined motion language.
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Charlie Tango
Lead Designer
Aug 2017 — Nov 2018
Copenhagen Ø, Denmark
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Joined as a Brand Designer at BABY, swiftly ascending to Lead Designer. Spearheaded Dansk Erhverv and Dankort redesigns in close partnership with In2media and Insilico. Innovated digital campaigns for Toyota. During the merger to Charlie Tango in 2017, co-crafted the identity with the Creative Director.
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BABY
Lead Designer
Oct 2015 — Aug 2018
Copenhagen Ø, Denmark
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BABY was an advertising agency with a strong fokus on delivering meningfull campaigns, brand identities & social content.
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B&O Play
Freelance Designer
Jul 2015 — Aug 2015
Lyngby, Denmark
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Served as Graphic Designer, art directing, creating layouts, and handling editorial tasks for B&O Play's 4th issue of 'The Journal'.
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Hello Monday
Design Intern
Oct 2014 — Apr 2015
Copenhagen & New York
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Worked with clients such as the Lego Foundation, Google, YouTube and NASA. I was also part of a website pitch for Italian fashion brand Marella.
Select clients
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2014 — 2024
• B&O Play
• Call Me
• Castit
• Chr. Hansen
• Codan
• Coop
• Dansk Erhverv
• EHF (Handball)
• Falck
• Fullrate
• Google
• Irma
• Jagger
• KMD
• Lego
• Match.com
• Moment
• NASA
• Nets
• NKT
• Toyota
• Unibet
• Visit Sweden
• YouTube
Areas of work
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• Design Managing
• Animated Prototypes
• Art Direction
• Brand Identity
• Branding
• Concept Development
• Corporate Identity
• Creative Direction
• Creative Strategy
• Design Direction
• Design Systems
• Digital Design
• Product Design
• Editorial Design
• Interactive Design
• Iconography
• Motion Design
• Design Lead
• Typography
• UI & UX Design
• Web Design
Education
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School of Visual Communication
Bachelor in Graphic Communication
Sep 2012 — Jun 2015
Haderslev, Denmark
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Selandia CEU
Multimedia Design
Sep 2008 — Jun 2010
Slagelse, Denmark
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Rasmus Jappe Kristiansen
Brand & Digital Designer.
Copenhagen, Denmark.
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Contact Info
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